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One
of the spots in the radio campaign to introduce
Exploris, the world's first global experience
center focused on its Berlin Wall exhibit. It
first aired during the 10th anniversary of the
Wall coming down.
Script:
ANNR: From 1961...
SFX: JFK's "Ich bin ein Berliner" speech
ANNR: ... until 1989...
SFX: Ronald Reagan's "Mr. Gorbachev, tear down
this wall..." speech, followed by crowd
noises.
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ANNR:
... the Berlin Wall stood as a 28-mile symbol of
vast political differences. To those on one
side, it was a grim concrete barrier. To those
on the other, it became a canvas where they
could express their hopes and dreams. Now, a
4-ton piece of the Berlin Wall is waiting to
tell you its story, right here in Raleigh, North
Carolina.
SFX: "Exploris" music comes up and under for
remainder of spot
ANNR: At Exploris, the world's first global
experience center, where you can explore the
world and learn how we all can build bridges,
not walls. Exploris is interactive.
Entertaining. And it's about to open in downtown
Raleigh.
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