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One of the spots in the radio campaign to introduce Exploris, the world's first global experience center focused on its Berlin Wall exhibit. It first aired during the 10th anniversary of the Wall coming down.


Script:
ANNR: From 1961...
SFX: JFK's "Ich bin ein Berliner" speech
ANNR: ... until 1989...
SFX: Ronald Reagan's "Mr. Gorbachev, tear down this wall..." speech, followed by crowd noises.

 

ANNR: ... the Berlin Wall stood as a 28-mile symbol of vast political differences. To those on one side, it was a grim concrete barrier. To those on the other, it became a canvas where they could express their hopes and dreams. Now, a 4-ton piece of the Berlin Wall is waiting to tell you its story, right here in Raleigh, North Carolina.
SFX: "Exploris" music comes up and under for remainder of spot
ANNR: At Exploris, the world's first global experience center, where you can explore the world and learn how we all can build bridges, not walls. Exploris is interactive. Entertaining. And it's about to open in downtown Raleigh.

 

 

 

broadcast 1

broadcast 2

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Visit us online today at www.exploris.org. And come to our Grand Opening Celebration, Saturday, October 9th in Moore Square. Exploris. Put a whole new spin on the world.

 

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